{
  "label": "Branchen-Benchmark Professional Services / Steuerberatung Lead-Gen (Median)",
  "as_of": "2026-08",
  "lp_to_submit_cr": {
    "low": 2.5,
    "median": 6.0,
    "good": 10.0
  },
  "cta_ctr": {
    "median": 13.5
  },
  "mobile_share": 0.60,
  "sources": [
    "Ruler Analytics – Conversion Rate Benchmarks by Industry (Mai 2026, 110M+ Sessions): Professional Services 6.1%, Financial Services 5.6% – https://www.ruleranalytics.com/blog/insight/conversion-rate-by-industry/",
    "Unbounce – Average Conversion Rates Landing Pages Q4 2024 (41.000 LPs, 464M Visitors): Commercial & Professional Services 6.2%, Cross-Industry Median 6.6%, 'good = 10%+' – https://unbounce.com/average-conversion-rates-landing-pages/",
    "WordStream / LocaliQ – Google Ads Benchmarks 2024: Attorneys & Legal Services LP-CVR 7.0%, Finance & Insurance 4.1%, Top-25% >= 5.31% – https://www.wordstream.com/blog/2024-google-ads-benchmarks",
    "Unbounce / Foundry CRO – CTA Button Benchmarks 2026 (18.639 LP-Analysen): Single-CTA Landing Pages Ø 13.5% On-Page-CTA-Klick-Proxy – https://foundrycro.com/blog/cta-button-conversion-rate-benchmarks-2026/",
    "Statcounter Dez 2025: Mobile Worldwide 54.23%; Dienstleistungs-Lead-Gen mit Meta-Ads-Traffic ~60% Mobile (Meta-Placement-Verteilung, konservativ) – https://gs.statcounter.com/"
  ]
}